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7 Foolproof tips for managing your PPC Accounts During the Holiday Season
by Nosheen
With the holiday season in full swing, we have collected some sure-fire methods for effectively preparing your PPC strategies and …
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How to optimize your Product Pages for better Conversions
by Nosheen
What makes eCommerce stores, eCommercial? Well, the products that you are selling online! So why is it that we ignore …
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YouTube Ads – Engage Your Users
by Nosheen
With a website that gets 4 billion views each day, YouTube offers advertisers a vast platform to reach users. It …
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Facebook Suggested Posts
by Nosheen
Facebook is testing a new ad type – Suggested Posts. We believe that it will take the Sponsored Stories …
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Experiencing E-commerce Traffic Drop? Here’s what you can do
by Ajit Singh Kular
eCommerce is a big arena. The online retail competition is intense and managing an eCommerce business is in itself a …
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40-Point Checklist for a successful HTTP to HTTPS migration
by Ajit Singh Kular
Google recognized ‘HTTPS’ as an important ranking signal on August 6, 2014. Since then, many webmasters are shifting from HTTP …
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Ecommerce Conversion Optimization – A 91 point Checklist and Infographic
by Pancham Prashar
Ecommerce Conversion Optimization is a widely discussed topic and yet it is often least understood. Invest in building filthy rich user …
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Email Marketing for eCommerce Stores: A Guide To Formulating Newsletters & Auto-Responders
by Saburi Mehra
As per a study by McKinsey & Co., email marketing is 40 times more successful than most social media channels …
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AdWords Cost per Conversion is not always Cost/Conversion
by Nosheen
If your AdWords account contains multiple campaigns which also includes mobile targeted campaigns, then you might notice that your reported …
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