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Why Feed-Only PMax Campaigns Are the Smartest Choice for Ecommerce stores
by Yash Pal
If you sell products online, you have probably heard about Google’s Performance Max (PMax) campaigns. They have been a hot …
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How to Market Vegan Products Without Preaching (or Losing Sales)
by Tapam Jaswal
Marketing vegan products isn’t just about talking to people who already follow a vegan lifestyle. It’s also about connecting with …
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Discover Essential Sustainable Marketing Principles and Strategies for Ethical Business Growth
by Pancham Prashar
Given the major issues that our world is currently facing, such as pollution and climate change, sustainability becomes an inevitable …
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Dark Mode: Accessibility vs Sustainable Web Design
by Balbir
Introduction Dark mode, a feature that lets users switch the color scheme of an app or website to darker colors, …
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How Meta’s New Holiday Ad Features Can Transform Your Business This Season
by Charanjeev SinghThis year, Tapcart’s 2024 BFCM Consumer Trends Report suggests that nearly 60% of shoppers kick off their holiday shopping in …
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Experiencing E-commerce Traffic Drop? Here’s what you can do
by Ajit Singh Kular
eCommerce is a big arena. The online retail competition is intense and managing an eCommerce business is in itself a …
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Top 5 Digital Marketing Strategies For Vegan Businesses
by Heena Ganotra
With more and more people moving towards plant-based food products, veganism is on a steep rise. And with the rise …
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Ecommerce Conversion Optimization – A 91 point Checklist and Infographic
by Pancham Prashar
Ecommerce Conversion Optimization is a widely discussed topic and yet it is often least understood. Invest in building filthy rich user …
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Email Marketing for eCommerce Stores: A Guide To Formulating Newsletters & Auto-Responders
by Saburi Mehra
As per a study by McKinsey & Co., email marketing is 40 times more successful than most social media channels …
