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Evaluating the Carbon Emissions of Shopify Themes
by Harleen Sandhu
Committing to green claims as a business is a huge promise to deliver on. For ecommerce stores, Shopify is leading …
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How to Market Sustainable Products Effectively
by Nida Danish
In today’s market, sustainability has evolved from a passing trend to a pivotal consideration for both consumers and businesses. Globally, …
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Decoding B Corp Marketing Challenges: Strategies for Success
by Nida Danish
Today, businesses place high importance on sustainability and ethical practices. For B2B and e-commerce leaders, being a certified B Corp. …
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Innovative Green Marketing Strategies for Modern Businesses
by Nida Danish
Here is a glimpse into the future for you. Tomorrow’s success stories will be crafted by those who adopt genuine …
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5 Steps to Achieve Success in Purpose-Driven Content Marketing
by Nida Danish
87% of consumers will buy a product because the brand supports a cause that is important to them, and 76% …
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The Art of Purpose-Driven Branding – Creative Approaches and Powerful Examples
by Nida Danish
Once upon a time, brands had simple goals like offering the best to customers while maintaining high profits. But today, …
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Beyond Profits: 6 Metrics for Assessing Sustainability in eCommerce
by Nida Danish
The burgeoning interest of consumers in sustainability is causing a significant shift in the eCommerce landscape. The adoption of environmentally …
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40-Point Checklist for a successful HTTP to HTTPS migration
by Ajit Singh Kular
Google recognized ‘HTTPS’ as an important ranking signal on August 6, 2014. Since then, many webmasters are shifting from HTTP …
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Show, Don’t Tell: Demonstrating Transparency in Your eCommerce Store
by Pancham Prashar
For an eCommerce brand committed to good, success goes beyond creating excellent products; it extends to effectively communicating your values …
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